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Returns will cost retail close to $890 billion this year, and fashion is the worst hit category. A look at what the numbers actually say, why return fees won't fix it, and what will.

I run a fashion brand called Furniq UK. Leather jackets, outerwear, the kind of product where every detail matters — the cut, the leather, the sizing. I've been doing this for years, and for most of that time, I was making critical business decisions half-blind.